Vivienne Corcoran launches 'Growing Your Professional Practice'

Vivienne is the CEO of Marketing Logic. She is a committed and experienced director with extensive marketing and business experience. Having worked in services marketing and management for more than 20 years, Vivienne has a wide range of experience across a broad range of industries including professional services, telecommunications, not for profit, healthcare, education and business. Vivienne’s roles have included CEO of a financial services business, Marketing Director and Senior Marketing Consultant for professional services businesses which have involved the facilitation, development and implementation of strategic, business and marketing plans.

Vivienne's most recent achievement is the publishing of a book "Growing your Professional Practice" which provides consultants, architects, lawyers, accountants, doctors, engineers and other professionals with practical advice about how to grow their businesses. The book works through the growth process from planning, setting goals, evaluating and improving client relationships, through defining and finding your target market, analysing your current situation, to brand and positioning, marketing tools, business development, IP and client communication. It is very practical and includes checklists at the end of every chapter so you know how you are going.

Vivienne is currently:

  • Fellow (and Graduate) of the Institute of Company Directors
  • Associate Fellow of the Australian Marketing Institute
  • Director of the Emerging Writer's Festival
  • Member of the Continence Foundation of Australia's pediatric advisory committee
  • Judge in the Melbourne Awards.

Vivienne's key achievements and strengths are:

  • Clear strategic thinker, able to quickly grasp a situation and identify what needs to be done
  • 20+ years working with a wide range of businesses in telecommunications, technology, financial and professional services
  • Strong and well developed professional network
  • Experience with major projects such as brand changes for Telstra, ANZ and others
  • Excellent facilitation skills
  • Development and delivery of client service and business development training
  • The publishing of "Growing your Professional Practice".

Vivienne’s book can be purchased through her website www.logicgroup.com.au. and email marketing@logicgroup.com.au